A Book About Innocent

Author: Innocent

Publisher: Penguin UK

ISBN: 0241478766

Category: Business & Economics

Page: 208

View: 7482

We started making smoothies in 1999. On that first day we sold twenty-four bottles, and now we sell over 2 million a week, so we've grown since then. This book is about the stuff we've learned since selling those first few smoothies. About having ideas and making drinks, about running a business and getting started, about nature and fruit, about company life and working with friends, about the stuff we've got right and the stuff we got wrong, and about squirrels . . . and camping . . . and doing the right thing. We thought we'd write it all down in a book so we don't forget any of it, and to maybe help other people too. We started innocent from scratch, so we've learnt a lot of things by getting stuff wrong. Some other lessons have come from listening carefully to people clever than us. And some stuff we just got lucky on. But all of it, the good the bad and the useful, is in here. Plus, perhaps our mums will finally believe us when we tell them we haven't rung home for a while because we've been a bit busy these past few years.

Breakthrough Branding

Author: Catherine Kaputa

Publisher: Hachette UK

ISBN: 1473643546

Category: Business & Economics

Page: 288

View: 3564

Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos — successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy. Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition — all by utilizing the power of branding! Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.


Author: Mel Wayne

Publisher: Xlibris Corporation

ISBN: 1452533296

Category: Body, Mind & Spirit

Page: 604

View: 6466

A pandemic Emotional Virus-Dark Plague, has infected the human race with hatred, unhappiness and heartache-low self-esteem. A champion must rise up to conquer the dark forces who spread the deadly disease.Octilogy: Eight Great Treasures, is a philosophical adventure into the World of Self, where intelligent life forms seek the highest truth, to discover who they truly are. Join Hunter Wainright and Metamorphosis, Sage of the Ages, on a quest for the Eight Great Treasures. Discover the Secrets of the Universe-life and death, heaven and hell, good and evil-the cure for the viral Dark Plague: Curse of the Universe. Hunter's mind-expanding odyssey on the Open Road, the Great Way, challenges his beliefs-his human reality.Mel Wayne's philosophical adventure novel unites the power of thought with epic fantasy/science fiction, empowering you to begin your own journey of self-discovery-to find out who you truly are.The 600-page novel includes 200 illustrations, maps and 200 inspirational quotations."All things happen in perfect order."-Metamorphosis

The Escape Manifesto

Author: Escape The City

Publisher: John Wiley & Sons

ISBN: 0857083643

Category: Business & Economics

Page: 280

View: 6985

Rob, Dom and Mikey were fed up with the corporate treadmill. When they decided to change careers, they looked for a website to help them escape - except there wasn't one. So they started their own. Three years later and they have started a movement called Escape the City. Over 100,000 people have joined www.escapethecity.org in pursuit of exciting and unconventional careers. They are the first online start-up in the world to raise more than £500,000 in investment equity crowdfunding - and they did this entirely from their own membership. The Escape Manifesto is the book that the guys wish they had read three years ago on the London Underground when they were commuting back and forth from their corporate cubicles. It is an inspirational call to action, packed with practical advice and encouragement. If you work in a corporate job that doesn't make you tick and you have ever wondered whether there is more to life, this book is for you. Step off the corporate treadmill - find an exciting job, start your own business, or go on a big adventure. Stop dreaming, start planning and do something different! Reader Feedback "Fab book- inspired me to plan my escape in Jan 2014 to India to clear my head after 29 years in social work then starting my own business. If not now, when?!" - Fionna "My inspiration to take the step out of banking was driven by your book. I had been thinking about it for about a year but I kept putting off leaving the salaried job, that is until a friend left work and handed me a copy." - Selina "The Escape Manifesto is a fantastic book. Page after page really hit the note with me..... I'm leaving my city job to take some time out travelling South America and see what happens!" - Scott "The Manifesto has really helped me in my decision and continuing motivation to leave consulting. So, I’d like to say a massive thank you." - Victoria "I'm so excited to have 'escaped'!! Thanks to the Escape Manifesto for giving me the motivation and push I needed to seek out opportunities I can be passionate about." - Australian Lawyer in London "I'd like to let you know that your website and book! helped me 'escape' my job as management consultant in the Netherlands. I will be moving to Sri Lanka this November to work as general manager of a turtle conservation project, with my girlfriend. I found the job on your site. I'm so excited!" - Andre "I lost track of the number of times I stopped to read out passages to my wife which expressed the exact same thoughts and emotions as I’d been feeling myself, it’s always good to know you’re not the first to have felt this way. I got a bit carried away with the highlighter and have built a to-do list off the back of it." - Graham "Loving the Escape manifesto, I'm planning my escape from finance to conservation for August 2014." - Scott "Your book is by my bed – making notes from the money chapter... hopefully I’ll have news soon." - Victoria "I'm reading your book right now. I'm halfway through but I couldn't resist contacting you before I finish it. It is the perfect reference for finding a new career path and escaping the status quo and pressure from society - very good book!" - Daniel "Your book has made me feel so good about my situation and I now believe I'm doing all the right things to give my plans a good old go. Life is so short and you have nothing to lose. Nothing!!!" - Ed "Even the shittiest day brightens up when I read your blog, your book or just the pics you post on Facebook." - Dagmar "Well chaps, I did it! Quit my job in senior leadership in a blue chip corporate. Now what???? Halfway thru y

Recipe for Success

Author: Karen Green

Publisher: Troubador Publishing Ltd

ISBN: 1788039262

Category: Business & Economics

Page: 208

View: 5509

Karen Green, former UK retail buyer and commercial director for several successful food businesses, shares her stories, advice and exercises to guide readers through the maze of creating a profitable and growing food manufacturing business. Recipe for Success provides a step-by-step guide that enables readers to create high profile food brands and a business that can make and sell these products successfully. The book assists readers in analysing their business and where the opportunities for growth and improvement lie. It also helps readers to design profitable products that will underpin their brand and sell successfully into retailers. The book also contains a number of case studies of companies that have achieved great success, as well as those that have not been as successful. Drawing from these examples and from Karen’s own expansive experience, Recipe for Success helps readers to avoid some of the pitfalls of starting a food business. Written with the aim of enabling every food business to evolve in the food industry, Karen has written a unique book that will appeal to both established food businesses and readers who are just starting out in the industry. It will also appeal to readers interested in the UK food retail industry as it offers a fresh perspective on how to create value from a food business, whether it has already been established or is on the horizon.

Why Put a Bow Tie on a Llama?

Author: Celia Gaze

Publisher: Practical Inspiration Publishing

ISBN: 1788601262

Category: Business & Economics

Page: 236

View: 2392

***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Stressed and unhappy at work, Celia Gaze thought to herself one day: “Surely there must be more to life than this?” She resigned from her high-powered health management role and started transforming a neglected farm into an award-winning wedding venue. She faced nearly every type of challenge an entrepreneur can face – tribunals, near bankruptcy, court hearings, staff issues, system problems – and survived to tell the tale. But the moment that transformed her business from a struggle to a success was the moment she put a bow tie on a llama. Everyone thought she was crazy - why on earth would you do that? But it turns out that the ‘crazy’ ideas are often the ones that change your life. This book is a roadmap for uncovering your crazy idea and implementing it. From the pitfalls and problems to the practical details of making your idea happen, this is a roadmap for anyone who wants more out of life.

Start Your Business Week by Week

Author: Steve Parks

Publisher: Pearson UK

ISBN: 0273769936

Category: Business & Economics

Page: 240

View: 8273

In 26 weekly steps, this unique and cleverly structured book will walk any budding entrepreneur through everything you need to know and do, in the exact order you need to do it, to get your new business up and running. Each step contains a to-do list, an explanation of what needs to be done, useful hints and shortcuts and the contact information you need. Written by an experienced entrepreneur and updated for a new global economy, this book contains the most up to date, fresh thinking and ideas, so you can overcome the challenges of a new business start-up and turn your entrepreneurial dreams into reality.

Media, Myth, and Society

Author: A. Berger

Publisher: Springer

ISBN: 1137301678

Category: Social Science

Page: 133

View: 6336

Using a cultural approach to classical myths, this book examines how they affect psychoanalytic theory, historical experience, elite culture, popular culture, and everyday life. Berger explores diverse topics such as the Oedipus Myth, James Bond, Star Wars, and fairy tales.

If You Can't Be Better Than an N-Word, Then Who Can You Be Better Than?

Author: Thomas Sass

Publisher: WestBow Press

ISBN: 1449771378

Category: Political Science

Page: 716

View: 8839

America's elites utilize the divide-and-conquer strategy, and with African Americans, they have found their first target. Centuries of brainwashing have instilled a superiority high in many whites and at the same time placed blacks in less-than positions. I intend to show to what extent Apartheidism and the "less-than" culture affect blacks in several different environments, such as how the criminal "justice" system is used to marginalize and criminalize blacks at rates disproportionate to their population. Even the sports world can be more problematic for blacks than for non-blacks. I will present people and events that will show the double standards society has been led to not only accept but to expect, and just how easily we seem to have been manipulated. Most, and perhaps none of which could have been so relatively easily accomplished if the "drug" of superiority did not cloud our perceptions.


Author: Bill Bolton,John Thompson

Publisher: Routledge

ISBN: 1136217916

Category: Business & Economics

Page: 354

View: 2389

If you have an interest in things entrepreneurial and wonder if you have what it takes to be a successful entrepreneur, then this book is written for you. Authors Bill Bolton and John Thompson offer a unique focus, seeing everything through the eyes of the entrepreneur. This refreshed third edition is split into two fascinating parts. Part I builds an understanding of the entrepreneur as a person based on the key factors of talent and temperament - a unique framework for understanding and exploiting entrepreneurial opportunities. The process of starting and growing a business and the infrastructure and environment in which the entrepreneur has to operate, are described in detail. Part II tells the stories of famous entrepreneurs including classic figures such as Henry Ford, through to social entrepreneurs and even anti-social entrepreneurs such as Al Capone! This insightful, empirically based, original take on the entrepreneur, and thereby entrepreneurship, provides students with a new and challenging way into the subject.