Alibaba's World

Author: Porter Erisman

Publisher: Pan Macmillan

ISBN: 1447290658

Category: Business & Economics

Page: 320

View: 9191


In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees, who helped spearhead its international expansion, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. Now, in the first English language account of Alibaba's extraordinary success, Erisman shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape – with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba – and its inevitable descendants – is both essential and instructive.

The China Brand Report

Author: Tobias Reinold

Publisher: GRIN Verlag

ISBN: 3640499794

Category: Business & Economics

Page: 71

View: 9661


Research Paper (undergraduate) from the year 2009 in the subject Business economics - Operations Research, grade: 1,3, Pforzheim University, language: English, abstract: China's influential brands are mostly unknown to the average western consumer. This might change soon, with the striving economy of China entering the economy of the West. This report gives an overview of China’s biggest companies and their brands. A strongly recommended read for practitioners and academics alike who want to keep up with the current development in the Middle Kingdom.

China Business Guide

Author: China Knowledge Press

Publisher: N.A

ISBN: N.A

Category: Business & Economics

Page: 512

View: 2578


As China's economy makes its smooth transition to a free-market oriented one, a myriad of opportunities are bound to materialize. This guide serves to facilitate the assimilation of information on China and to help you make sound investment decisions.

Securities Practice Handbook

Author: Robert E. Shields,Robert H. Strouse

Publisher: Amer Law Inst

ISBN: N.A

Category: Law

Page: 596

View: 8692


This volume focuses on the company that is in the process of making a public offering or that has recently completed one and is coping with its disclosure and reporting obligations as a public company. Relevant statutes, rules and procedures are examined as well as economic aspects. Fourteen forms are also included.