Creative Selection

Author: Ken Kocienda

Publisher: Pan Macmillan

ISBN: 1529004748

Category: Design

Page: 288

View: 1849


‘Kocienda reveals the real secret of Steve Jobs's leadership and Apple's magic’ – Kim Scott, bestselling author of Radical Candor A Wall Street Journal bestseller. An inside account of Apple's creative process during the golden years of Steve Jobs. 'If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process – from generating ideas to doing a demo for Steve Jobs.' Adam Grant, bestselling author of Originals Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy, and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

Creative Selection between Emending and Forming Medieval Memory

Author: Sebastian Scholz,Gerald Schwedler

Publisher: Walter de Gruyter GmbH & Co KG

ISBN: 3110757303

Category: Literary Criticism

Page: 212

View: 9073


Karl Valentin once asked: "How can it be that only as much happens as fits into the newspaper the next day?" He focussed on the problem that information of the past has to be organised, arranged and above all: selected and put into form in order to be perceived as a whole. In this sense, the process of selection must be seen as the fundamental moment – the “Urszene” – of making History. This book shows selection as highly creative act. With the richness of early medieval material it can be demonstrated that creative selection was omnipresent and took place even in unexpected text genres. The book demonstrates the variety how premodern authors dealt with "unimportant", unpleasant or unwanted past. It provides a general overview for regions and text genres in early medieval Europe.

Summary of Ken Kocienda’s Creative Selection by Swift Reads

Author: Swift Reads

Publisher: Swift Reads

ISBN: N.A

Category: Study Aids

Page: 36

View: 2508


Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs (2018) explores how Apple creates its products through the perspective of a programmer who worked at the corporation for more than a decade. Author and software engineer Ken Kocienda uses stories from his time at Apple to demonstrate how the company pushes its employees to solve seemingly impossible programming problems... Purchase this in-depth summary to learn more.

Managing Corporate Brands

Author: Marcos Ormeno

Publisher: Springer Science & Business Media

ISBN: 3835095994

Category: Business & Economics

Page: 323

View: 3857


Marcos Ormeño introduces both behavioural science theory and decision analysis into corporate brand management using corporate communication. He develops a managerial decision-making model that outdoes existing approaches for selecting communication tools due to its high degree of formalisation and its strong behavioural basis. An illustrative study supports the author's model and shows the importance of communication in building a corporate brand.

Information and the Origin of Life

Author: Bernd-Olaf Küppers

Publisher: MIT Press

ISBN: 9780262111423

Category: Medical

Page: 215

View: 7832


Suggests a theory concerning the origin of life from inorganic matter, that includes the interplay between chance and natural law, and the role of information theory

Examples & Explanations for Copyright

Author: Stephen M. McJohn

Publisher: Wolters Kluwer

ISBN: 1543825761

Category: Law

Page: 538

View: 7713


A favorite classroom prep tool of successful students that is often recommended by professors, the Examples & Explanations (E&E) series provides an alternative perspective to help you understand your casebook and in-class lectures. Each E&E offers hypothetical questions complemented by detailed explanations that allow you to test your knowledge of the topics in your courses and compare your own analysis. Here’s why you need an E&E to help you study throughout the semester: Clear explanations of each class topic, in a conversational, funny style. Features hypotheticals similar to those presented in class, with corresponding analysis so you can use them during the semester to test your understanding, and again at exam time to help you review. It offers coverage that works with ALL the major casebooks, and suits any class on a given topic. The Examples & Explanations series has been ranked the most popular study aid among law students because it is equally as helpful from the first day of class through the final exam.

Creative Expression and the Law

Author: Nancy Whitmore

Publisher: Rowman & Littlefield

ISBN: 1538127083

Category: Business & Economics

Page: 224

View: 7234


Whitmore introduces future content creators to the legal parameters of creative works, including issues such as copyright and trademark, fair use, free speech, and right of publicity. The book is appropriate for a wide range of public relations, advertising, creative design, visual communication, digital media production, and digital arts courses.

The Cambridge Handbook of Creativity

Author: James C. Kaufman,Robert J. Sternberg

Publisher: Cambridge University Press

ISBN: 1107188482

Category: Education

Page: 754

View: 364


The largest and broadest-ranging Handbook of creativity yet, presenting comprehensive, rigorous, and up-to-date scientific scholarship on creativity.

Creativity in Word Formation and Word Interpretation

Author: Lívia Körtvélyessy,Pavol Štekauer,Pavol Kačmár

Publisher: Cambridge University Press

ISBN: 1316511693

Category: Language Arts & Disciplines

Page: 250

View: 6277


There are many ways in which we, as speakers, are creative in how we form and interpret new words. Working across the interfaces of psychology, linguistics, psycholinguistics, and sociolinguistics, this book presents cutting-edge interdisciplinary research, showing how we manipulate the range of linguistic tools at our disposal to create an infinite range of words and meanings. It provides both a theoretical account of creativity in word-formation and word-interpretation, and an experimental framework with the corresponding results obtained from more than seven hundred participants. Data drawn from this vast range of speakers shows how creativity varies across gender and age, and demonstrates the complexity of relationships between the examined variables. Pioneering in its scope, this volume will pave the way for a brand new area of research in the formation and interpretation of complex words.

Strategic Uses of Alternative Media: Just the Essentials

Author: Robyn Blakemen

Publisher: Routledge

ISBN: 1317459326

Category: Business & Economics

Page: 192

View: 679


Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.