A Life Decoded

Author: J. Craig Venter

Publisher: Penguin UK

ISBN: 0141900261

Category: Biography & Autobiography

Page: 416

View: 5742

Craig Venter is no ordinary scientist, and no ordinary man. He is the first human being ever to read their own DNA – and see the key to life itself. Yet in doing so, he rocked the establishment and became embroiled in one of the biggest controversies of our age. This is the story of his incredible life: from teenage rebel and Vietnam medic, to daredevil sailor and maverick researcher, whose race to unravel the sequence of the human genome made him both hero and pariah. Incorporating his own genetic make-up into his story, this is an electrifying portrait of a man who pushed back the boundaries of the possible.

Jesus Decoded

Author: Les Marsh

Publisher: Wide Margin

ISBN: 0956594344

Category: Religion

Page: 136

View: 4498

'Truth is stranger than fiction, ' they say. If so, the true story of Jesus of Nazareth must be the strangest story of all. When first told, it set the world on fire. Those caught with it were fed to lions. Rulers said it 'turned the world upside down.' This first historical translation of Luke reveals that human story. It unfolds what the original is really saying. All of us may side with this man. Forget anything you know about him. Read this as you would the story of any other human. You may be amazed at what you find out.


Author: Phil Barden

Publisher: John Wiley & Sons

ISBN: 1119673089

Category: Business & Economics

Page: 341

View: 9403

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours. Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development. You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices. Gain an understanding of the Jobs to Be Done (JTBD) approach Take a closer look at the Ferrero neuroscience study that supports JTBD See updated and relevant case studies of JTBD at work Discover how to engage customers through digital touchpoints If you're a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.

Alexander Hamilton: Documents Decoded

Author: Christina G. Villegas

Publisher: ABC-CLIO

ISBN: 1440857644

Category: History

Page: 300

View: 1201

An indispensable resource for all readers, this book summarizes the founding of America alongside the personal and public life of one of America's most influential Founders through a comprehensive investigation of Hamilton's extensive writings. • Offers insight into both the public and private life of Alexander Hamilton, one of America's most significant historical figures and an American icon • Allows students to better grasp the seminal events of the founding of America through the writings of one of the leading Founders • Encourages thoughtful examination of primary source documents on the early years of the American republic

Founding Documents of America: Documents Decoded

Author: John R. Vile

Publisher: ABC-CLIO

ISBN: 1440839298

Category: History

Page: 357

View: 8183

Written by a renowned expert on the American Founding period, this book examines selections of key documents from 1215 through 1791 that were instrumental to the development of the U.S. Constitution and the American political tradition. • Supplies comprehensive explanations of the key documents that influenced the writing of the Declaration of Independence and the writing and ratification of the U.S. Constitution • Provides expert commentary on—and clarification of—complex and difficult-to-comprehend passages • Serves to demonstrate how national documents often drew from experiences at the state level • Offers authoritative information that supports any study of America's founding era and the individuals who set the course of the young nation

1960s Counterculture: Documents Decoded

Author: Jim Willis

Publisher: ABC-CLIO

ISBN: 1610695232

Category: History

Page: 231

View: 9284

An era that changed America forever is analyzed through the words of those who led, participated in, and opposed the protest movements that made the 1960s a signature epoch in U.S. culture. • Opens a window on a revolutionary time when Americans stood up and demanded peace and tolerance • Highlights the expectations of free speech and equal treatment for all Americans and shows how those expectations were translated into actions • Includes background discussion of the 1960s and background discussion of each document • Compares and contrasts key passages, encouraging the reader to cross-reference documents within the volume and connect the dots between them • Examines exhibits as varied as Abbie Hoffman's testimony at the trial of the Chicago 7, Noam Chomsky's essay "The Function of a University in Time of Crisis," the Port Huron speech of the Students for a Democratic Society, Richard Nixon's Silent Majority speech, and Shirley Chisholm's Equal Rights for Women speech

Girl Decoded

Author: Rana el Kaliouby,Carol Colman

Publisher: Currency

ISBN: 1984824775

Category: Biography & Autobiography

Page: 352

View: 7069

In a captivating memoir, an Egyptian American visionary and scientist provides an intimate view of her personal transformation as she follows her calling—to humanize our technology and how we connect with one another. LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “A vivid coming-of-age story and a call to each of us to be more mindful and compassionate when we interact online.”—Arianna Huffington NAMED ONE OF THE BEST BOOKS OF THE YEAR BY PARADE Rana el Kaliouby is a rarity in both the tech world and her native Middle East: a Muslim woman in charge in a field that is still overwhelmingly white and male. Growing up in Egypt and Kuwait, el Kaliouby was raised by a strict father who valued tradition—yet also had high expectations for his daughters—and a mother who was one of the first female computer programmers in the Middle East. Even before el Kaliouby broke ground as a scientist, she broke the rules of what it meant to be an obedient daughter and, later, an obedient wife to pursue her own daring dream. After earning her PhD at Cambridge, el Kaliouby, now the divorced mother of two, moved to America to pursue her mission to humanize technology before it dehumanizes us. The majority of our communication is conveyed through nonverbal cues: facial expressions, tone of voice, body language. But that communication is lost when we interact with others through our smartphones and devices. The result is an emotion-blind digital universe that impairs the very intelligence and capabilities—including empathy—that distinguish human beings from our machines. To combat our fundamental loss of emotional intelligence online, she cofounded Affectiva, the pioneer in the new field of Emotion AI, allowing our technology to understand humans the way we understand one another. Girl Decoded chronicles el Kaliouby’s journey from being a “nice Egyptian girl” to becoming a woman, carving her own path as she revolutionizes technology. But decoding herself—learning to express and act on her own emotions—would prove to be the biggest challenge of all.

Amazon Decoded

Author: David Gaughran

Publisher: David Gaughran

ISBN: 9187109344

Category: Reference

Page: 324

View: 1451

Want to sell more books on the world's biggest retailer? Fancy Amazon doing the selling for you instead? Amazon Decoded: A Marketing Guide to the Kindle Store will show you how. * Learn about Visibility Marketing and how understanding Amazon’s philosophy can boost your sales. * Discover the algorithms that really go into Sales Rank and dispel some remarkably common myths. * Decode the ways Amazon recommends millions of books to readers every single day. * Understand the critical differences between the Best Seller list and the Popularity list. * Implement proven marketing plans, optimized for maximum Amazon visibility. Whether you are exclusive to Amazon and chasing those page reads, or a wide author trying to survive the onslaught of Kindle Unlimited titles, Amazon Decoded will share the secrets of the Kindle Store and how you can sell more books.

Combinatorics Decoded

Author: A K Pandey

Publisher: IITPAL


Category: Mathematics

Page: 150

View: 4973

About Book: Combinatorics is one of most logical and live field of mathematics. Concepts of combinatorics are widely applicable in probability and computations. Learning combinatorics requires little different approach. It requires building fundamental rules of execution. Every new problem demands a new rule. So by remembering few fix rules we can't be expert of this fascinating field. This book focuses on experiential learning of the subject. It takes reader into the all new world of the combinatorics while developing intuitive map of algorithms. This book is suitable as a class text or for individual study. This trusted book covers the Concepts of Combinatorics including the counting techniques, Permutations and Combinations, Arrangements of objects in circular manner, Derangement, generating functions and recurrence relations. This wonder book is also suitable for any one interested in learning combinatorics from SCRATCH and having no basic knowledge. Concepts are presented in very lucid manner so that students will find it very easy to read. A wide range of solved examples, about 300 combinatoric problems taken from various mathematical competitions and exercises are also included. Contents: -Permutations and Combinations -Generating Functions -Recurrence Relations -partitions of Integers -counting sequences and generating functions -Derangement -Application of Prime Factorization Theorem in combinatorics -Binomial Coefficients and Multinational Coefficients Reviews: Rishabh sharma 5.0 out of 5 stars Combinatorics is explained in the best way Reviewed in India on 10 September 2020 Verified Purchase Rishabh Sharma (*****) This book is great to learn combinatorics from basics as it covers JEE syllabus completely and is more inclined towards the intuition of a human brain. But it should include more questions.

Feedback Decoded

Author: Neelacantan B

Publisher: Notion Press

ISBN: 1638505926

Category: Business & Economics

Page: 220

View: 1347

Nobody likes a feedback conversation. Is it possible for you to give feedback in a way that your team actually awaits it? Does a feedback conversation have to be difficult? So much has been written about feedback, many trainings conducted, yet the quality of feedback employees receive across organizations, is poor. Across organizations, feedback is still a rare and uncared for commodity when in reality it should be abundant and useful. How to change this? The answer is surprisingly counter intuitive! Filed with examples, role plays and simplified structures – Feedback Decoded – written by Neelacantan – who has conducted Feedback workshops for hundreds of participants – harnesses his experience and all the questions of the participants of his workshops to bring all the hacks, models, tips and tricks to make that feedback conversation easier. You can be a startup founder, running a small or large team, a mid manager, a leader – if you have to give feedback as part of your job/role – this book is for you. And written with a contemporary Indian perspective. So, how to get that conversation right? Read the book!