Strategic Social Marketing

Author: Jeff French,Ross Gordon

Publisher: SAGE

ISBN: 1526471639

Category: Business & Economics

Page: 576

View: 4014

Adopting an international approach and offering a broader and contemporary perspective, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: New ideas introducing core values and ways of thinking about behaviour and social change Integration of the latest concepts, research, and frameworks informing behaviour and social change efforts New vignettes and short case studies from leading thinkers in the field to illustrate concepts and ideas throughout the text The authors explore the reasons why social marketing should be an integral component of all social programme design and delivery when looking to achieve social good. They comprehensively explain the nature and application of social marketing; reconceptualising ‘value’, ‘systems thinking’, ‘the social marketing intervention mix’, and ‘critical social marketing’, in the social context. They then lay out strategy, plans, frameworks and tactics that policymakers, practitioners, students and indeed any social change agents can use to effect change for social good.

Development of the Global Film Industry

Author: Qiao Li,Yanqiu Guan,Hong Lu

Publisher: Routledge

ISBN: 1000092429

Category: Art

Page: 244

View: 5733

The global film industry has witnessed significant transformations in the past few years. Regions outside the USA have begun to prosper while non-traditional production companies such as Netflix have assumed a larger market share and online movies adapted from literature have continued to gain in popularity. How have these trends shaped the global film industry? This book answers this question by analyzing an increasingly globalized business through a global lens. Development of the Global Film Industry examines the recent history and current state of the business in all parts of the world. While many existing studies focus on the internal workings of the industry, such as production, distribution and screening, this study takes a "big picture" view, encompassing the transnational integration of the cultural and entertainment industry as a whole, and pays more attention to the coordinated development of the film industry in the light of influence from literature, television, animation, games and other sectors. This volume is a critical reference for students, scholars and the public to help them understand the major trends facing the global film industry in today’s world.

The Game of Life

Author: Yana Dee

Publisher: AuthorHouse

ISBN: 1452036489

Category: Poetry

Page: 116

View: 6290

The Game of Life: To Inspire, Give Hope and Strength (published by AuthorHouse), by Yana Dee, is a poetry collection that offers hope and encouragement to those in the midst of their own daily struggles. After surviving a traumatic brain injury and waking up after a coma Dee had subsequent surgeries due to shunt malfunctions, severe pain and neurological problems resulting from the high pressure hydrocephalus, Dee began writing again and found a strength in her poetry that she could never have imagined. She entered the Spaulding Rehabilitation Hospital, where she shared her poetry with others. She soon realized, after putting tears in the eyes of her readers, that her poetry touched the soul. Throughout her hardships, Dee has chosen to not just survive, but to thrive. As she notes in the poem My Bubble: I still have the choice, To put my hands up, And surrender my soul. But I won’t let it go! As September is National Hydrocephalus Awareness Month, Dee’s heartfelt story of survival is all the more pertinent. Knowing first-hand the extreme pain associated with hydrocephalus, Dee has channeled her agony into art. Encompassing joy, fear, desperation and, ultimately, hope, Dee’s The Game of Life speaks to survivors in all walks of life.

Contested Development in China's Transition to an Innovation-driven Economy

Author: Yvette To

Publisher: Routledge

ISBN: 100058769X

Category: Political Science

Page: 240

View: 667

This book investigates how technology and innovation policies in contemporary China are impacted by collaboration and conflicts between different classes and interests in a world economy, in which competitiveness is defined by the successful leverage of emerging technologies. Focussing on the actual processes and outcomes of technological upgrading in three dynamic sectors, the book presents an alternative approach to understanding China’s industrial upgrading strategies, by examining the ways in which the making and implementation of policies are shaped by political struggles between state actors and dominant capitalist interests in the context of global capitalism. In doing so, the book challenges influential institutionalist approaches as explanations of institutional change, positing instead a political economy framework grounded in social conflict theory to reveal how power relationships and politics are intrinsic to the evolution, form and function of institutions. This book will be of key interest to scholars and students of international political economy, development studies, globalisation and innovation, China and Chinese politics, and public policy.

The Beast and the Sovereign, Volume II

Author: Jacques Derrida

Publisher: University of Chicago Press

ISBN: 022647853X

Category: Philosophy

Page: 315

View: 1551

Following on from The Beast and the Sovereign, Volume I, this book extends Jacques Derrida’s exploration of the connections between animality and sovereignty. In this second year of the seminar, originally presented in 2002–2003 as the last course he would give before his death, Derrida focuses on two markedly different texts: Heidegger’s 1929–1930 course The Fundamental Concepts of Metaphysics, and Daniel Defoe’s Robinson Crusoe. As he moves back and forth between the two works, Derrida pursuesthe relations between solitude, insularity, world, violence, boredom and death as they supposedly affect humans and animals in different ways. Hitherto unnoticed or underappreciated aspects of Robinson Crusoe are brought out in strikingly original readings of questions such as Crusoe’s belief in ghosts, his learning to pray, his parrot Poll, and his reinvention of the wheel. Crusoe’s terror of being buried alive or swallowed alive by beasts or cannibals gives rise to a rich and provocative reflection on death, burial, and cremation, in part provoked by a meditation on the death of Derrida’s friend Maurice Blanchot. Throughout, these readings are juxtaposed with interpretations of Heidegger's concepts of world and finitude to produce a distinctively Derridean account that will continue to surprise his readers.

small water woman

Author: Goldie Patrick


ISBN: 1365810380


Page: N.A

View: 9528