From Those Wonderful Folks Who Gave You Pearl Harbour

Author: Jerry Della Femina,EBSCOhost (Online service)

Publisher: Clipper Audio

ISBN: 9781407489698


Page: N.A

View: 2591

In 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising. It caused a sensation, became a bestseller and established itself as a cult classic. Years later, it inspired the multi-award-winning drama Mad Men.

From Those Wonderful Folks Who Gave You Pearl Harbor

Author: Jerry Della Femina

Publisher: Canongate Books

ISBN: 1847679684

Category: Biography & Autobiography

Page: 288

View: 6135

In 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising. It caused a sensation, became a bestseller and established itself as a cult classic. Years later, it inspired the multi-award-winning drama Mad Men.

From Those Wonderful Folks Who Gave You Pearl Harb

Author: Jerry Della Femina

Publisher: Simon and Schuster

ISBN: 1451609949

Category: Biography & Autobiography

Page: 288

View: 8104

Vividly reminiscent of the goings-on at Sterling Cooper—the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products—this is the story of what Madison Avenue was really like in the ’60s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a one-of-a-kind cult classic.

Advertising Strategy

Author: Tom Altstiel,Jean Grow

Publisher: SAGE

ISBN: 9781412917964

Category: Social Science

Page: 389

View: 9351

Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. This text also covers business-to-business, in-house, and small agency advertising. Authors Tom Altstiel and Jean Grow provide students with a blend of real world and academic perspectives through their own personal experience as an actively teaching professor at one of the top advertising programs in the country and a working creative director and agency principal.

Just Doing It: A History of Advertising

Author: Pia Elliott

Publisher: Homeless Book

ISBN: 8898969341

Category: Design

Page: 24

View: 3652

The purpose of the book is to provide an overall view of advertising in the twentieth century while filling in the gap of information that exists in Italy ? where just a few names are known. The book also provides a leading thread about those professionals who, in the second half of the 20th century, were the protagonists of the creative revolution and whose influence has been seminal on both American and English advertising. The book has no historical intentions nor aims at classifying people into schools or categories (as such an approach would be pretentious and inadequate in a profession so deeply entangled with economics and consumer attitudes). The content in brief: The book is made up of short biographies of famous and well known advertising people ? mainly art directors and copywriters ? interspersed with a few explanatory chapters that are simply summaries on certain subjects. For instance The Big Agencies outlines the origins of historical agencies, such as J.W. Thompson, BBDO, and Young & Rubicam. The State of Things explains what happened after the (so called) Creative Revolution. The Spot-Makers presents people like Howard Zieff, Joe Pytka, Rick Levine, and Bob Giraldi. Old School Ties and Colonels is about British advertising before Collett Dickinson and Pearce. La Grande Parade depicts the peculiarities of French advertising and Carosello and its Victims explains the unusual features of the Italian Carosello (an early TV format that hosted commercials), etc. Biographies are structured differently along the lines of individual stories and, generally, tend to highlight the meaningful events in one s career rather than their early life and experiences. This way of telling a story is, of course, somewhat influenced by the author s experiences and point of view and represents the original aspect of the book. Among the influentials , Americans and Britons outnumber French and Italians. A final section with Contributions by various authors and famous copywriters: Gossage, Della Femina, Abbott, Séguéla, Marcantonio, Pirella, etc. completes the book.

Book Review Index

Author: N.A

Publisher: N.A


Category: Books

Page: N.A

View: 5048

Every 3rd issue is a quarterly cumulation.

Meta Selling

Author: Dr. Gary S. Goodman

Publisher: Gildan Media LLC aka G&D Media

ISBN: 1722521708

Category: Business & Economics

Page: 246

View: 5525

Everybody wants to be a super salesperson, to be incredibly persuasive in their business and personal life. But nobody wants to seem like the sales stereotype: a scammer, carnival barker, or pest. In this breakthrough book, best-selling author Dr. Gary S. Goodman shows you how to do the impossible, to sell without selling the conventional, rejection-filled way. You’ll Learn: The secret to partnering with people to unleash their desire to buy His brilliant meta-messaging technique to insure better results. To conquer human screening and voicemail to reach top CEOs and other influencers. Why dressing for success isn’t what you think. To tap your instincts about the best time to sell, and especially, when to wait. The secret to selling to hesitant clients that have had bad prior experiences, by gently eliciting their happier moments. Meta Selling is truly a new and better way to persuade and to prosper, one that will empower you to capably control conversations while earning customers for life. Dr. Gary S. Goodman is the best-selling author of more than 25 books and audiobooks and an internationally renowned keynote speaker Fortune 1000 consultant. His other titles include: Selling Skills for the Nonsalesperson, Reach Out & Sell Someone, Selling is So Easy, It’s Hard, Inch by Inch, Stinkin’ Thinkin’, and Stiff Them! ll

The Advertising Age Encyclopedia of Advertising

Author: John McDonough,Karen Egolf

Publisher: Routledge

ISBN: 1135949069

Category: Business & Economics

Page: 2000

View: 1079

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.