Green is the New Black

Author: Tamsin Blanchard

Publisher: Hachette UK

ISBN: 1444719718

Category: Crafts & Hobbies

Page: 288

View: 3301


For girls who care about global warming, and next season's hot looks, Green is the New Black is a must-have accessory. Does our shopping addiction contribute to climate change? What's so special about organic cotton? Who are the real fashion victims behind the £3 jeans? From the truth about fast fashion to the best biodegradable shoes, from guilt-free spending sprees to the joys of swishing parties, Tamsin Blanchard is your guide to all things fairtrade and fabulous. She explains the principles of ethical fashion, from why it matters to how to do it. Offers tips for the aspiring green goddess: including how to knit your own scarf, seduction in eco-couture, the best places to shop for vintage sunglasses, and ethical bling. And includes fun facts and essential directories on every aspect of sustainable stylish living. With fashion secrets from celebrity friends, Green is the New Black is the chicest, greenest survival manual around. If you want to change the world, and your wardrobe, don't go shopping without it.

Blood Is The New Black

Author: Valerie Stivers

Publisher: Hachette UK

ISBN: 1444778587

Category: Fiction

Page: 304

View: 9016


The Devil may wear Prada, but real fashion taste is in the blood . . . When Kate gets offered an internship at top New York fashion mag Tasty, everyone tells her she's the luckiest girl alive. But it's not long before the office politics get to her. Her fellow interns are bitchy, her superiors are backstabbing, and she's constantly getting it in the neck from her chilly boss Lillian. But when people start to go missing, Kate starts to realise that there's something funny going on at Tasty. Why is everyone uniformly condescending, black-clad and emaciated? Doesn't anyone sleep? How come they all have such sharp teeth? Are they . . . vampires? Armed with a stake, a crucifix, and James the cute photo assistant, Kate sets off for a showdown - only to realise that she's more out of her depth than a homeless person in Hermès. Starting your first job may be difficult, but working at Tasty is draining. Literally . . .

Greenwash

Author: Guy Pearse

Publisher: Black Inc.

ISBN: 1921870761

Category: Business & Economics

Page: 264

View: 2589


Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised? Toyota reckons Mother Nature drives a Prius, Ford wants us to 'Join the Green Revolution', and McDonald's has painted its famous golden arches green. Facebook has even 'friended' Greenpeace. But are big brands and the celebrities endorsing them really as green as they claim? In Greenwash, in the tradition of Fast Food Nation and No Logo, Guy Pearse looks behind the corporate façade - and what he finds will startle you. Nothing is sacred and no one is safe from scrutiny in this exposé of carbon scams: not the Prius or the Nissan LEAF, not the World Wildlife Fund or Earth Hour, not Oprah or Leonardo DiCaprio. For consumers trying to shop the planet green, Greenwash is a wake-up call. It's also an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all. 'Guy Pearse travels the sewers of misinformation to show us exactly how, from banks to airlines, there's a growth industry in green horseshit. But, after hosing himself off, Pearse also presents us with a far more thoughtful analysis than I've read in other exposés of greenwashing.' --Raj Patel, author of Stuffed and Starved and the New York Times bestseller The Value of Nothing 'Before I read Greenwash I thought I could no longer be shocked by the skulduggery of the marketers. How wrong I was. Read Greenwash to be reminded why advertising is called the dark art and how marketing has become the most destructive force on the planet.' --Clive Hamilton, author of Affluenza and Requiem for a Species '[Greenwash] contains some brilliant exposés of capital scamming the unwary consumer, giving them a green hoodwink while continuing opposite practices elsewhere.' --Adelaide Review 'Guy Pearse's welcome book reveals the difficulty of judging the benefits and real environmental costs of the way we live.' --David Suzuki 'If you want to know how to pick the true greenies from the fakers, this book is for you.' --Green Lifestyle

Green Like God

Author: Jonathan Merritt

Publisher: Hachette UK

ISBN: 044656916X

Category: Religion

Page: 208

View: 3595


In Green Like God, Jonathan Merritt gently and insightfully observes that the bible has a lot to say about environmental problems like unclean water, material waste, over consumption, air pollution, and global warming. In fact, Jonathan writes that "in the book of Genesis, God went green and never looked back." Relying heavily on scripture, Jonathan gives the case for green living, but not because it's trendy and hip. Rather, it's part of living rightly as a believer. It's an act of obedience to our Creator-God. Green Like God is at once practical, prescriptive, and conversational in tone. The author looks at a number of trends with tips to help the reader wade into the world of creation care living. An appendix includes suggestions of things we can do. In addition, the book includes interviews with everyday Christians to tell the story of the journey to environmental stewardship among people of faith. This is the book that Christians are longing for and need today. Written for a new generation of Christians who are struggling with how to deal with the important issue of creation-care and green living, Green Like God is both highly relevant and theologically sound. It will have a profound impact on how Christians live and interact with the world today.

Strategic Innovation

Author: Allan Afuah,Associate Professor of Corporate Strategy and International Business Allan Afuah

Publisher: Routledge

ISBN: 1135840512

Category: Business & Economics

Page: 504

View: 2621


In today’s fast-changing business environment, those firms that want to remain competitive must also be innovative. Innovation is not simply about developing new technologies into new products or services, but in many cases, finding new models for doing business in the face of change. It often entails changing the rules of the game. Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book begins with a summary of the major strategic frameworks and showing the origins of strategic innovation. Next, Afuah gives a thorough examination of contemporary strategy from an innovation standpoint, including: how to develop strategy in the face of change a detailed framework for assessing the profitability potential of a strategy or product consideration of how both for-profit and non-profit organizations can benefit from new game strategies. With a wealth of quantitative examples of successful strategies, as well as descriptive cases, Strategic Innovation will complement courses in strategy, and technology and innovation.

Business Model Innovation

Author: Allan Afuah

Publisher: Routledge

ISBN: 1136656421

Category: Business & Economics

Page: 376

View: 3494


Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. The book investigates how organizations can use innovations in business models to take advantage of entrepreneurial opportunities from: • Crowdsourcing and open innovation • Long Tails • Social media • Disruptive technologies • Less-is-more innovations • Network effects • Scarcity of complementary capabilities The book also looks at the ways firms can use innovations in business models to exploit or defend against threats. With twelve supplementary cases to help readers apply the concepts and techniques, this book is a must-have for anyone looking to understand the fundamentals of business model innovation.

The Complete Guide to Greener Meetings and Events

Author: Samuel Goldblatt,Joe Goldblatt

Publisher: John Wiley & Sons

ISBN: 0470640103

Category: Business & Economics

Page: 320

View: 3533


This textbook introduces the reader to the new and emerging field of Conservation Psychology, which explores connections between the study of human behavior and the achievement of conservation goals. People are often cast as villains in the story of environmental degradation, seen primarily as a threat to healthy ecosystems and an obstacle to conservation. But humans are inseparable from natural ecosystems. Understanding how people think about, experience, and interact with nature is crucial for promoting environmental sustainability as well as human well–being. The book first summarizes theory and research on human cognitive, emotional, and behavioral responses to nature and goes on to review research on people′s experience of nature in wild, managed, and urban settings. Finally, it examines ways to encourage conservation–oriented behavior at both individual and societal levels. Throughout, the authors integrate a wide body of published literature to demonstrate how and why psychology is relevant to promoting a more sustainable relationship between humans and nature.

The New Rules of Green Marketing

Author: Jacquelyn Ottman

Publisher: Routledge

ISBN: 1351278665

Category: Business & Economics

Page: 272

View: 9723


For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products have grown so fast because of the added value they provide: health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits – the new rules – is critical to winning over the mainstream consumer and to driving overall organizational growth. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt this approach in their own organizations. Illustrated by examples from both international mainstream and the more niche "deep green" leaders who are showing everyone else the way, the book provides practical strategies, tools and inspiration for building every aspect of a credible value-based green marketing strategy, including:How to use a proactive approach to sustainability to spur innovationHow to frame environment-related benefits with relevance to mainstream brandsHow to communicate with credibility and impact – and avoid "greenwashing"How to team up with stakeholders to maximize outreach to consumersHow to use a life cycle orientation to ensure the integrity of one's offeringsHow to best take advantage of recent technological advances in social mediaDrawing on the latest data from leading researchers and reflecting on learnings from Ottman's corporate clients and other pioneers including GE, Nike, HSBC, Method, Starbucks, Timberland, HP, NatureWorks, Philips, Procter & Gamble, Stonyfield Farm and Wal-Mart, this book shows how market leaders are edging out the competition using effective value-first marketing strategies. This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. Whereas earlier works focused on readers who were less familiar with green initiatives, this work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.

Developing New Functional Food and Nutraceutical Products

Author: Debasis Bagchi,Sreejayan Nair

Publisher: Academic Press

ISBN: 0128027797

Category: Business & Economics

Page: 544

View: 9723


Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing. Chapters provide insights into market and competitive analysis, product design and development, intellectual property, ingredient sourcing, cost control, and sales and marketing strategies. Examines key considerations in product development Provides a streamlined approach for product development Addresses manufacturing and quality control challenges Includes key lessons for a successful product launch and effective marketing

Green Consumption

Author: Bart Barendregt,Rivke Jaffe

Publisher: Routledge

ISBN: 1000189627

Category: Social Science

Page: 224

View: 1823


Green lifestyles and ethical consumption have become increasingly popular strategies in moving towards environmentally-friendly societies and combating global poverty. Where previously environmentalists saw excess consumption as central to the problem, green consumerism now places consumption at the heart of the solution. However, ethical and sustainable consumption are also important forms of central to the creation and maintenance of class distinction. Green Consumption scrutinizes the emergent phenomenon of what this book terms eco-chic: a combination of lifestyle politics, environmentalism, spirituality, beauty and health. Eco-chic connects ethical, sustainable and elite consumption. It is increasingly part of the identity kit of certain sections of society, who seek to combine taste and style with care for personal wellness and the environment. This book deals with eco-chic as a set of activities, an ideological framework and a popular marketing strategy, offering a critical examination of its manifestations in both the global North and South. The diverse case studies presented in this book range from Basque sheep cheese production and Ghanaian Afro-chic hairstyles to Asian tropical spa culture and Dutch fair-trade jewellery initiatives. The authors assess the ways in which eco-chic, with its apparent paradox of consumption and idealism, can make a genuine contribution to solving some of the most pressing problems of our time.