Author: Lee Iacocca,William Novak

Publisher: Bantam

ISBN: 0307788687

Category: Biography & Autobiography

Page: 384

View: 1201

“Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking.”—Business Week He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president. The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans. In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.

Summary: Iacocca

Author: BusinessNews Publishing

Publisher: Primento

ISBN: 280624708X

Category: Biography & Autobiography

Page: 10

View: 8569

The must-read summary of Lee Iacocca and William Novak's book: "Iacocca: An Autobiography". This complete summary of the ideas from Lee Iacocca and William Novak's book "Iacocca" tells the story of Lee Iacocca and his career as a general manager for the world's biggest car companies. In their book, the authors reveal how Iacocca dealt with the massive challenges of the motor industry and how he took Chrysler and turned it around, leading it to $925 million profit in 1983. This summary also explains Iacocca's vision for the future: more investment in students who want to go into technology, investment in the national transport infrastructure and encouraging greener energy. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Iacocca" and discover the secrets behind the success of this ground-breaking general manager.

Lee Iacocca

Author: David R. Collins

Publisher: Garrett Educational

ISBN: 9781560740179

Category: Business & Economics

Page: 70

View: 9056

A biography of the man who became president of Chrysler Corporation after thirty-two years with Ford Motor Company.

Corporate Advocacy

Author: Judith Davis Hoover

Publisher: Praeger


Category: Corporate image

Page: 280

View: 3379

Extends the concept of corporate advocacy into new areas of study and research, with case studies and carefully developed, trenchant analyses.

American Realities

Author: J. William T. Youngs

Publisher: Addison Wesley Publishing Company

ISBN: 9780673393623


Page: 356

View: 1735

Ford Country I

Author: David Lewis

Publisher: Amos Hobby


Category: Transportation

Page: 240

View: 5157

For a quarter of a century, David Lewis has contributed his "Ford Country" column to Cars & Parts magazine. In the process, he has established himself as the world's leading authority on Ford - the family, the company, and the automobiles. This hardbound edition is the first volume to feature Lewis' columns as they have appeared through the years, complete with their accompanying photographs and captions. Topics range from Henry Ford's diet and health, to members of the Ford family, advertising campaigns, dealerships, and shareholders.

Business Week

Author: N.A

Publisher: N.A


Category: Business

Page: 860

View: 2691