Author: Winn Atkins,Barry Becton,Bill Berman,Mike Bertman,Robert Cornet,Maire Griffin,Mark Harding,Steve Heller,Eleni Houghton,Dwayne Kratt,Ken Lane,LaTanya Langley,Greg Leonard,Zsoka McDonald,John Merrigan,Marja Mullineaux,Jon Pageler,Rachel Rosenblatt,Dan Sanborn,Virginia Sanchez,Josh Sanders,Jessica Schilling,Alanna Stone,Tammy Thompson,Elizabeth Wise,Gary Zizka,John Ashford,Sari Brecher,Craig Chester,Lou Colasuonno,Gillian Cook,Joshua Friesen,Maura Jeffords,John McGrath,Guy L. Smith IV,Glenn R. Marchi,William Georges,Erica J. Johnson,Nyree Pinto,Irené Waldman,Jessica Woolley
Category: Business & Economics
View: 6847Over the past decade, the Diageo North America Corporate Relations team has been the driving force in the transformation of the place of distilled spirits in American society - a transformation that many in the industry considered an impossible task. This book tells the story of how our team accomplished the impossible. It begins with the team's leader, Guy Smith, explaining our origin and accomplishments, and describing The Seven Guideposts to Achieving the Impossible, which the team members exemplified by achieving remarkable results for Diageo and in their own lives. These stirring and engaging stories will help managers, leaders and executives inspire their teams and their organizations, and move their businesses forward beyond all expectations, by helping them and their teams connect to experiences in their own lives that show that they have already accomplished the impossible. Note: All proceeds from the book will be donated to the Spirit of the Americas Foundation.