Author: Charlotte Elizabeth
Category: Flower language
Author: Thomas Hogg
Publisher: Applewood Books
View: 8317Thomas Hogg's 1839 work provides both experienced and amateur gardeners with advice on the choice of good flowers and their proper cultivation.
Author: Stephen Buchmann
Publisher: Simon and Schuster
View: 8734An exploration of the roles flowers play in the production of our foods, spices, medicines, and perfumes reveals their origins, myriad shapes, colors, textures and scents, bizarre sex lives, and how humans-- and the natural world-- relate and depend upon them.
Author: Rod Jones
Publisher: Landlinks Press
View: 9812Caring for Cut Flowers shows florists and growers how to make cut flowers last longer. While proper postharvest techniques will not magically transform poor quality flowers into first class material, a few basic, inexpensive techniques can maximise the vase life of good quality material.
Author: Thomas J. Mickey
Publisher: Ohio University Press
View: 7189A nineteenth-century entrepreneur’s bold, innovative marketing helped transform flower gardens into one of America’s favorite hobbies. “There is much that is hard and productive of sorrow in this sin-plagued world of ours; and, had we no flowers, I believe existence would be hard to be borne.” So states a customer’s 1881 letter—one of thousands James Vick regularly received. Vick’s business, selling flower seeds through the mail, wasn’t unique, but it was wildly successful because he understood better than his rivals how to engage customers’ emotions. He sold the love of flowers along with the flower seeds. Vick was genuinely passionate about floriculture, but he also pioneered what we now describe as integrated marketing. He spent a mind-boggling $100,000 per year on advertising (mostly to women, his target demographic); he courted newspaper editors for free publicity; his educational guides presaged today’s content marketing; he recruited social influencers to popularize neighborhood gardening clubs; and he developed a visually rich communication and branding strategy to build customer loyalty and inflect their purchasing needs with purchasing desire.
Author: United States. Dept. of Agriculture