Predatory Thinking

Author: Dave Trott

Publisher: Pan Macmillan

ISBN: 1447248392

Category: Business & Economics

Page: 272

View: 582


'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times Life is a zero-sum game. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.

Predatory Thinking

Author: Dave Trott

Publisher: Pan Books

ISBN: 9781447285342

Category: Biography & Autobiography

Page: 272

View: 4067


A masterclass in out-thinking the competition LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times

Stalking, Threatening, and Attacking Public Figures

Author: J. Reid Meloy,Lorraine Sheridan,Jens Hoffmann

Publisher: Oxford University Press

ISBN: 0195326385

Category: Psychology

Page: 493

View: 1461


Stalking, Threatening, and Attacking Public Figures is a comprehensive survey of the current knowledge about stalking, violence risk, and threat management towards public figures. With contributions from forensic psychologists, clinicians, researchers, attorneys, and current and former law enforcement professionals, this book is the first of its kind, international in scope, and rich in both depth and complexity.

The Ad-Makers

Author: Tom von Logue Newth

Publisher: CRC Press

ISBN: 1136016961

Category: Performing Arts

Page: 176

View: 8366


The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images—stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising or even feature films. • The stories behind some of the best-known TV commercials, as told by the people who made them • Top producers, designers, storyboarders, directors, editors, and visual effects creatives reveal the secrets of the television advertising industry

Dis-eased

Author: John Ralph Tuccitto

Publisher: FriesenPress

ISBN: 1525502239

Category: Psychology

Page: 103

View: 1643


The purpose of this book is to help you acknowledge that when you persist in an environment without adapting to change, you will become obsolete. If you persist in an incompatible environment, you will eventually convince yourself your personality is a disease. Through the evidence of my own experience and my artwork, I attempt to define these underpinnings that represent the silent engine behind human ego. When difficult times like depression mercilessly shuffle experience, that blur of activity is difficult to comprehend. The next time you are grappling with your inadequacy, reach for this book and you will find a comrade who empathizes with your struggle.

Hannibal Lecter and Philosophy

Author: Joseph Westfall

Publisher: Open Court

ISBN: 0812699130

Category: Philosophy

Page: 288

View: 3038


Sixteen philosophers come at Hannibal the way he comes at his victims—from unexpected angles and with plenty of surprises thrown in. Hannibal is a revolting monster, and yet a monster with whom we identify because of his intelligence, artistry, and personal magnetism. The chapters in this book pose many questions—and offer intriguing answers—about the enigma of Hannibal Lecter. What does the the relationship between Hannibal and those who know him—particularly FBI investigator Will Graham—tell us about the nature of friendship and Hannibal’s capacity for friendship? Does Hannibal confer benefits on society by eliminating people who don’t live up to his high aesthetic standards? Can upsetting experiences in early childhood turn you into a serial killer? Why are we enthralled by someone who exercises god-like control over situations and people? Does it make any difference morally that a killer eats his victims? Can a murder be a work of art? Several chapters look at the mind of this accomplished killer, psychiatrist, and gourmet cook. Is he a sociopath or a psychopath, or are these the same: Is he lacking in empathy: Apparently not, since he has a quick understanding of what other people think and feel. Maybe what he lacks is a conscience.

The Power of Ignorance

Author: Dave Trott

Publisher: Harriman House Limited

ISBN: 085719836X

Category: Business & Economics

Page: 270

View: 6347


“The wise man knows he doesn’t know. The fool doesn’t know he doesn’t know.” Lao Tzu “In the West they only respect experts. But the expert mind is the closed mind.” Shunryu Suzuki What’s the most important step in fixing a puncture? It isn’t jacking up the car, or taking the wheel off, or finding the puncture. There’s something more fundamental than any of those. Something without which you can’t even begin to fix a puncture. The most important step is finding out you’ve got a puncture. Without that you can’t do anything. Instead of saying, “It’s just a bit bumpy, must be the road,” and carrying on, you must acknowledge that something has changed and you don’t know what that is. If you don’t admit you don’t know what’s happening, you can never find out. If you don’t find out, you can never change it. The most important step, always, is admitting you don’t know. That’s the power of ignorance. In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. With his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say “I don’t know.”

Leopardology

Author: Kivi Bernhard

Publisher: Morgan James Publishing

ISBN: 1614480443

Category: Business & Economics

Page: 235

View: 9407


LeopardologyTM – the art of Positive Predatory Thinking. Critical business strategy, gleaned from the hunt of the African leopard. Critical business thinking and strategy, gleaned from the hunting habits and techniques of the African leopard, perhaps the most successful predator on earth! Using the hunting habits and techniques of Africa’s most successful predator, Leopardology TM draws metaphors of personal and business success that will simply leave you spellbound! Having the “lion's share” of market territories and clients, to which corporations have been accustomed, is no longer the case. Competitor predators are continually on the prowl for your market share and profit. On the plains of the African savannah, deficiencies of vision, strategy, trust and change-management are often the indicators that lead alert predators to easy prey. Not unlike the world of commerce, in the bushlands of Africa, if one is not hunting to survive, one will simply survive to be hunted!

A Beautiful Constraint

Author: Adam Morgan,Mark Barden

Publisher: John Wiley & Sons

ISBN: 1118899431

Category: Business & Economics

Page: 288

View: 4904


An inspiring yet practical guide for transforming limitations into opportunities A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It's Everyone's Business Now is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that all of us face today—lack of time, money, resources, attention, know-how—and see in them the opportunity for transformation of oneself and one's organization's fortunes. The ideas in the book are based on the authors' extensive work as business consultants, and are brought to life in 35 personal interviews from such varied sources as Nike, IKEA, Unilever, the U.S. Navy, Formula One racecar engineers, public school teachers in California, and barley farmers in South Africa. Underpinned by scientific research into the psychology of breakthrough, the book is a practical handbook full of tools and tips for how to make more from less. Beautifully designed and accessible, A Beautiful Constraint will appeal beyond its core business audience to anyone who needs to find the opportunity in constraint. The book takes the reader on a journey through the mindset, method and motivation required to move from the initial "victim" stage into the transformation stage. It challenges us to: Examine how we've become path dependent—stuck with routines that blind us from seeing opportunity along new paths Ask Propelling Questions to help us break free of those paths and put the most pressing and valuable constraints at the heart of our process Adopt a Can If mentality to answer these questions—focused on "how," not "if" Access the abundance to be found all around us to help transform constraints Activate the high-octane mix of emotions necessary to fuel the tenacity required for success We live in a world of seemingly ever-increasing constraints, driven as much by an overabundance of choices and connections as by a scarcity of time and resources. How we respond to these constraints is one of the most important issues of our time and will be a large determinant of our progress as people, businesses and planet, in the future. A Beautiful Constraint calls for a more widespread capability for constraint-driven problem solving and provides the framework to achieve that.