Author: Gopalaswamy Ramesh
Publisher: Pearson Education India
Our world is witnessing a major change in communication patterns, with expanding social spheres, openness in communication and professionals working in multicultural environments. It is crucial, therefore, that India's workforce remains world-class, through re-training and continuous improvement, to remain competent, competitive and successful. To create and nurture successful professionals, the acquisition, cultivation and fine-tuning of soft skills are highly essential in the given business paradigm. The ACE of Soft Skills is a part of this educational process that produces top-notch professionals. Divided into three parts-Attitude, Communication and Etiquette-this unique book provides a broad-based coverage of what constitute soft skills. The foundations of soft skills lie in a strong attitude; this attitude gets manifested as communication, which gets further refined as etiquette. This book covers a wide range of topics-a gamut of nearly 40 essential soft skills-including personal accountability, listening skills, business proposals, and the role of small talk and humour at work. The numerous case studies, cartoons, figures, tables and quotations not only offer an insightful, practical and well-rounded perspective into soft skills, but also make reading a joyful experience.