Social Media Survivor

Author: Don Beck

Publisher: iUniverse

ISBN: 1491761741

Category: Biography & Autobiography

Page: 188

View: 1070


When author Don Beck walked into the offices of Involver, a social media startup, as their new CEO in June of 2011, he had no idea what to expect. He was rich with confidence, but lacked experience as a first-time CEO in a technology industry that was dynamically changing every day. For Beck, the task was daunting, but equally exciting. In Social Media Survivor, Beck tells the roller coaster ride of running Involver, a tenure that led to its sale in July of 2012 to Oracle. As a seasoned fifty-five-year-old veteran of the high-tech industry, he had to bridge the generation gap between the sixty employees who were young and extremely talented; each one of them was under the age of thirty and had forgotten more about the social marketing industry than Beck had learned. Beck shares the highs and lows of leading a small, but fast-growing social media marketing company in a competitive industry that changed quickly. Every day brought new challengesnot only within the company, but industry wide. Social Media Survivor tells the story of a high-tech entrepreneur and how his perseverance paid off. It provides keen insight into what its like to be the CEO of a hot, fast-growing social media startup.

Handbook of Research on Transmedia Storytelling and Narrative Strategies

Author: Y?lmaz, Recep,Erdem, M. Nur,Resulo?lu, Filiz

Publisher: IGI Global

ISBN: 1522553584

Category: Social Science

Page: 599

View: 4109


Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

Strange Fascination

Author: Syd Moore

Publisher: Simon and Schuster

ISBN: 1786072580

Category: Fiction

Page: 400

View: 8937


It’s summer in Adders Fork. The sun is out, the sky is blue and things are going swimmingly for Rosie Strange, thank you very much. The Essex Witch Museum has been relaunched with a new Ursula Cadence wing and picnic grounds. Then developers roll into the sleepy village to widen the road. When the centuries-old Blackly Be boulder, said to mark the grave of a notorious witch but now in the car park of the Seven Stars, is moved, all hell breaks out. Within hours a slew of peculiar phenomena descends and, when a severed head is discovered atop the boulder, the locals can take no more and storm the Museum to demand someone take action. Can Rosie and Sam unravel the mystery? And what of the ancient treasure that could drastically change someone’s fortunes and offer a motive for murder?

SOCIAL MEDIA LEADERSHIP

Author: Michael F. Lewis

Publisher: Social Strategy1

ISBN: 0983243123

Category: Business & Economics

Page: 268

View: 5671


Social Media Leadership is a practical guide for executives and managers who are ready to take their own company's social media strategy from idea to action. Innovator and serial entrepreneur Michael F. Lewis provides a concise, jargon-free explanation of the global phenomena that is transforming the way we do business. Lewis shares his own lessons learned as well as the best practices and examples of those who are successfully using social media to build their businesses and their brands. Packed with usable tips and actionable advice on subjects like customer service, reputation management, group buying, online community building, policy and governance, and many more, Social Media Leadership will inform you, inspire you, and leave you eager to get into the game. Read what others are saying about Social Media Leadership: "When a serial entrepreneur with a $100-million-dollar company gives first-hand social media insights, I listen." - Erik Qualman, Author of "Socialnomics" "This book is a comprehensive look at the current trends in social media. Mike has done a good job of demonstrating the correct ways to use social media." - William Porter "Billy" Payne, CEO, Atlanta Olympic Games "Social media now affects every organization and Mike's book illustrates leadership from a leader's perspective." - Tom Coughlin, Head Coach, New York Giants "Mike Lewis' tale is a story for every business owner. He started as a skeptic, moved to learner, then he lived it by applying the principles of social media strategy to his businesses and now is teaching it. This is a must-read book for those individuals that want to get "into the game" but skip to the advanced steps quickly." - Eric Bradlow, The Wharton School, University of Pennsylvania

Digital Gender-Sexual Violations

Author: Matthew Hall,Jeff Hearn,Ruth Lewis

Publisher: Taylor & Francis

ISBN: 1000687090

Category: Psychology

Page: 175

View: 7061


This groundbreaking book argues that the fundamental issues around how victim-survivors of digital gender-sexual violations (DGSVs) are abused can be understood in terms of gender and sexual dynamics, constructions, positioning and logics. The book builds upon Hall and Hearn's previous work, Revenge Pornography, but has been substantially reworked to examine other forms of DGSV such as upskirting and sexual deepfakes, as well as the latest research and debates in the field. Facilitated by developments in internet and mobile technologies, the non-consensual posting of real or fake sexually explicit images of others for revenge, entertainment, homosocial status or political leverage has become a global phenomenon. Using discourse and thematic analytical approaches, this text examines digital, survey and interview data on gendered sexual violences, abuses, and violations. The words of both the perpetrators and victim-survivors are presented, showing the impact on victim-survivors and the complex ways in which phallocentric power relations and existing hegemonic masculinities are reinforced and invoked by perpetrators to position girls and women as gendered and sexualised commodities to be traded, admired, violated or abused for the needs of individual men or groups of men. Hall, Hearn and Lewis explore their research in a broader social and political context, evaluating and suggesting changes to existing legislative frameworks, education, victim support, and practical and policy interventions against DGSV, along with wider political considerations. This is a unique resource for students, academics and researchers as well as professionals dealing with issues around digital gender-sexual violations.

Social Media Use In Crisis and Risk Communication

Author: Harald Hornmoen,Klas Backholm

Publisher: Emerald Group Publishing

ISBN: 1787562697

Category: Social Science

Page: 328

View: 3239


The ebook edition of this title is Open Access and is freely available to read online. Presenting research on social media use in crisis and risk cases: a terrorist attack, a natural disaster and an infectious disease of international concern, this book investigates how social media plays a crucial role in mitigating or preventing crises.

The Routledge Companion to Digital Media and Children

Author: Lelia Green,Donell Holloway,Kylie Stevenson,Tama Leaver,Leslie Haddon

Publisher: Routledge

ISBN: 1351004093

Category: Social Science

Page: 604

View: 9113


This companion presents the newest research in this important area, showcasing the huge diversity in children’s relationships with digital media around the globe, and exploring the benefits, challenges, history, and emerging developments in the field. Children are finding novel ways to express their passions and priorities through innovative uses of digital communication tools. This collection investigates and critiques the dynamism of children's lives online with contributions fielding both global and hyper-local issues, and bridging the wide spectrum of connected media created for and by children. From education to children's rights to cyberbullying and youth in challenging circumstances, the interdisciplinary approach ensures a careful, nuanced, multi-dimensional exploration of children’s relationships with digital media. Featuring a highly international range of case studies, perspectives, and socio-cultural contexts, The Routledge Companion to Digital Media and Children is the perfect reference tool for students and researchers of media and communication, family and technology studies, psychology, education, anthropology, and sociology, as well as interested teachers, policy makers, and parents.

Bearing Witness

Author: Andrea Nicholson

Publisher: Cambridge University Press

ISBN: 1316510808

Category: History

Page: 255

View: 7070


A study of contemporary slave narratives that reveals the conditions and consequences of slavery and the importance of survivors' stories.