The Emperor of Scent

Author: Chandler Burr

Publisher: Random House

ISBN: 0099460238

Category: Biophysicists

Page: 480

View: 6374


"Luca Turin was born with an uncannily powerful nose, able to distinguish the components of any scent, from the world's most refined perfumes to the air on the New York subways. A scientist, he kept his powers to himself, concentrating on other fields. But when, for the love of it, he began to write reviews of fragrances, and those reviews took the world by storm, everything changed. The secret world of scent creation opened up, and Turin discovered something astonishing- No one understands how our noses work. Billions and billions of dollars are spent creating the scents all around us in a manner that amounts to a glorified trial and error. The solution to the mystery of every other human sense had led to a Nobel Prize. Why should smell be any different? Turin has given his life to this great riddle. And in the end, incredibly, after an epic struggle, he solved it. Then things got really interesting . Chandler Burr tells the extraordinary story of Luca Turin, his incredible sense of smell and his battles with the scientific establishment in as a remarkable quirky a tale of obsession as Susan Orlean's bestseller THE ORCHID THIEF.

The Secret of Scent

Author: Luca Turin

Publisher: Harper Collins

ISBN: 0061133841

Category: Science

Page: 224

View: 2578


One man's passion for perfume leads him to explore one of the most intriguing scientific mysteries: What makes one molecule smell of garlic while another smells of rose? In this witty, engrossing, and wildly original volume, author Luca Turin explores the two competing theories of smell. Is scent determined by molecular shape or molecular vibrations? Turin describes in fascinating detail the science, the evidence, and the often contentious debate—from the beginnings of organic chemistry to the present day—and pays homage to the scientists who went before. With its uniquely accessible and captivating approach to science via art, The Secret of Scent will appeal to anyone who has ever wondered about the most mysterious of the five senses.

The Perfect Scent

Author: Chandler Burr

Publisher: Henry Holt and Company

ISBN: 1429924659

Category: Business & Economics

Page: 336

View: 7515


From the New York Times perfume critic, a stylish, fascinating, unprecedented insider's view of the global perfume industry, told through two creators working on two very different scents. No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes -- one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation. We follow Coty's mating of star power to the marketing of perfume, watching Sex and the City's Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales? In Paris at the elegant Hermès, we see Jean Claude Ellena, his company's new head perfumer, given a challenge: he must create a scent to resuscitate Hermès's perfume business and challenge le monstre of the industry, bestselling Chanel No. 5. Will his pilgrimage to a garden on the Nile supply the inspiration he needs? The Perfect Scent is the story of two daring creators, two very different scents, and a billion-dollar industry that runs on the invisible magic of perfume.

The Little Book of Perfumes

Author: Luca Turin,Tania Sanchez

Publisher: Profile Books

ISBN: 1847657591

Category: Reference

Page: 160

View: 7681


In Perfumes, Luca Turin and Tania Sanchez reviewed nearly 1,500 fragrances in their witty, irreverent and innovative handbook - separating the divine from the good from the monumentally awful. Here in The Little Book of Perfumes the authors choose their 100 greatest fragrances of all time. Some are very famous, some hardly known, for women and men. There is Jicky (1889), unisex coeval of the Eiffel Tower and 'a towering masterpiece'; Chanel's No. 5 (1921), perhaps the world's most famous perfume, 'stretching deliciously like a sleepy panther'; Knize Ten which 'everyone should own because there is only one like it' and White Linen (1978), 'a canonical expression of the American ideal of sex appeal'. This is a perfect gift, a perfect browse.