The Science Book

Author: N.A

Publisher: Dorling Kindersley Ltd

ISBN: 0241185106

Category: Reference

Page: 352

View: 8615


All the big ideas in science, simply explained Part of the popular Big Ideas series, The Science Book explores the history of science, how scientists have sought to explain our incredible universe and how amazing scientific discoveries have been made. Discover how Galileo worked out his scientific theories of motion and inertia, why Copernicus's ideas were contentious and what the discovery of DNA meant. All the big scientific ideas and discoveries are brought to life with quirky graphics, pithy quotes and step-by-step 'mind maps', plus every area of science is covered, including astronomy, biology, chemistry, geology, maths and physics. You'll be brought up-to-date on scientific ideas from black holes to genetic engineering with eye-catching artworks showing how the ideas of key scientists have impacted our understanding of the world. Whether you are a science student or just have an interest in scientific ideas, The Science Book is a perfect way to explore this fascinating subject.

The Science Book

Author: DK

Publisher: Dorling Kindersley Ltd

ISBN: 0241202361

Category: Science

Page: 710

View: 8248


Did the Universe start with a Big Bang? Is light a wave, a particle - or both? Are we the cause of global warming? Science has made it possible to comprehend the world we live in and the theoretical multiverses beyond, offering technological advances and extending the frontiers of knowledge. Written in plain English, The Science Book presents 80 of the most trailblazing ideas in physics, chemistry, and biology. It is packed with short, pithy explanations that cut through the jargon, step-by-step diagrams that untangle knotty theories, classic quotes that make scientific discoveries memorable, and witty illustrations that enhance and play with our understanding of science. Whatever your grasp of the subject, whether you're a keen student or an armchair expert, you'll find plenty to stimulate you within this book. Part of the popular "Big Ideas" series, The Science Book is the perfect way to explore this fascinating subject.

The Science of Love and Attraction

Author: M. Oktar Guloglu

Publisher: Mehmet Oktar Guloglu

ISBN: 6254098849

Category: Psychology

Page: 295

View: 8590


Internationally respected neuroscientist Dr. Guloglu takes us on a scientific journey through who, how, and why we love, and provides illuminating explanations to all love-related questions in an easy and relatable style. Based on hundreds of exclusive scientific studies, this well-researched book offers the neuroscience insights you need to improve your dating life and romantic relationships. In this comprehensive practical guide you’ll find: * How do our brain and hormones change when we fall in and out of love? * What are the features that make someone attractive, and why? * How do toxic partners manipulate the love circuit in our brains? * And so much more! For anyone who has ever struggled with finding love, or anyone who is merely interested in the scientific mechanics behind attraction and affection, this is a must-read piece. This book also gives plenty of tips and advice regarding how to attract the perfect partner, establishing healthy boundaries, and leading a happy life by being happy within your relationships. The Science of Love and Attraction is a wonderful learning tool aimed at anyone who has ever been curious as to how love works. So if you’ve been unlucky in love, or just want to expand your knowledge, add this incredible book to your collection today and get smart about love!

The Science of Fitness

Author: Greg LeMond,Mark Hom

Publisher: Academic Press

ISBN: 0128010703

Category: Science

Page: 208

View: 5433


The Science of Fitness: Power, Performance, and Endurance clearly explains the vital connection between diet and exercise in the human body. With this knowledge, you can use the right exercise and nutrition to obtain a higher quality life, prevent disease, and slow the aging process. Authored in a straightforward style and with color images throughout, this book explores the cellular science behind fitness, protein synthesis, and healthy living. With it you will learn the most recent and important discoveries in the relationships between physical fitness, nutrition, weight loss, and weight management. It provides key information on the body’s mitochondrial processes and their role in aging, along with well-informed discussions on general nutrition, sports nutrition, exercise physiology, how to enhance athletic performance, and how exercise strengthens the mind. Whether you are interested in how to eat healthy, train for your first (or next) marathon, take your fitness to the next level, find the best super foods, or simply want to improve your vitality through healthy, doable practices, this book will help you on your journey regardless of age or fitness level. Presents the connection between exercise, nutrition, and physiology in a way that is ideal for both experienced athletes and newcomers Provides the scientific basis for mitochondrial functions and their relationship to fitness, protein synthesis, quality of life, and the aging process Synthesizes the latest research on nutrition, sports nutrition, super foods, and the brain/body connection Co-Authored by legendary cyclist Greg LeMond, who illustrates key points using his own athletic journey

The Oxford Handbook of the Science of Science Communication

Author: Kathleen Hall Jamieson,Dan Kahan,Dietram A. Scheufele

Publisher: Oxford University Press

ISBN: 0190497637

Category: Psychology

Page: 608

View: 919


The proposal to vaccinate adolescent girls against the human papilloma virus ignited political controversy, as did the advent of fracking and a host of other emerging technologies. These disputes attest to the persistent gap between expert and public perceptions. Complicating the communication of sound science and the debates that surround the societal applications of that science is a changing media environment in which misinformation can elicit belief without corrective context and likeminded individuals are prone to seek ideologically comforting information within their own self-constructed media enclaves. Drawing on the expertise of leading science communication scholars from six countries, The Oxford Handbook of the Science of Science Communication not only charts the media landscape - from news and entertainment to blogs and films - but also examines the powers and perils of human biases - from the disposition to seek confirming evidence to the inclination to overweight endpoints in a trend line. In the process, it draws together the best available social science on ways to communicate science while also minimizing the pernicious effects of human bias. The Handbook adds case studies exploring instances in which communication undercut or facilitated the access to scientific evidence. The range of topics addressed is wide, from genetically engineered organisms and nanotechnology to vaccination controversies and climate change. Also unique to this book is a focus on the complexities of involving the public in decision making about the uses of science, the regulations that should govern its application, and the ethical boundaries within which science should operate. The Handbook is an invaluable resource for researchers in the communication fields, particularly in science and health communication, as well as to scholars involved in research on scientific topics susceptible to distortion in partisan debate.